Hotel Herringbone + Red Herring

One of the most remarkable transformations in recent Waco history took place at the corner of 4th Street and Jackson Avenue, where a colorful collection of stacked shipping containers was reimagined into one of the city's most distinctive destinations.

CRECON had the privilege of bringing the owners' bold vision to life, transforming the 38,000-square-foot development into a boutique hospitality experience unlike anything else in Central Texas. Hotel Herringbone features 21 luxury guest suites, thoughtfully curated retail spaces, a grand ballroom, a rooftop bar, and the acclaimed Red Herring restaurant—all seamlessly woven together to create a truly one-of-a-kind destination.

From the complexity of repurposed shipping containers to the meticulous craftsmanship required throughout the project, every detail contributed to a space that is both innovative and unforgettable. CRECON is proud to have played a role in creating a landmark that has become a destination for visitors and locals alike.